
DO ATTRACTIVE REAL ESTATE AGENTS AFFECT SALES?
I just read an interesting article in our local professional Real Estate magazine stating “do attractive real estate professionals get more business? Not necessarily?
Home Tours conducted by attractive females using “pathos” yielded the highest ratings overall. Married buyers had a better impression of homes listed by attractive males using pathos than single buyers. Again – huh? And buyers without a college degree had a higher overall impression of homes listed by attractive females who avoided pathos than buyers with a degree. Sign me up for that group! Seriously not sure why “pathos” was the description but maybe I better dig deeper into the meaning of that word. I much rather show off a home with happiness and joy in the video while describing all the GOOD features of the property. Silly me but it seems to work really well in my business.