Home buying criteria is changing with the new crop of home buyers demographic including more young families. Buying a home in 2016 is much more than what a floor plan or kitchen layout has offers. Buyers are much more concentrated on “where to live” and “how to live”. As agents making ourselves familiar with the activities and what neighborhoods have to offer to a buyer gives us a deeper connection to those buyers as well as showing sellers that we “know” their neighborhood! For example I have gotten to love and know North Park really well though it’s 20 minutes from my office. It’s all desire and knowledge of the area and market.
As a “lifestyle” agent we are pioneering the path that not only exposes what the “home has to offer” but what the “area has to offer”. As always schools are important to families, but also quick access to parks, can dogs walk there, where are the soccer fields, the closest BBQ restaurant and so very much more. I once had a client that HAD to walk to a nail salon. Took awhile and she had to walk a bit farther- but it happened.
We are lifestyle tour guides and knowing what an area has to offer when a property is being marketed for sale gives us a much larger connection not only to the home but to the lifestyle it offers!